Product launch – Prinocate

A campaign to launch and drive awareness of new lungworm product across multiple channels.

Brief:

KRKA asked us to help promote awareness of Prinocate, a new lungworm product. The brief was to create and host a mini-site, and launch a competition to drive traffic to the mini-site to collect data. The campaign needed to be informative and engaging.

Solution:

To create a bespoke integrated campaign working in synergy across all platforms.

This included:

  • Building and hosting a three-page microsite (a landing page, competition page and product page).
  • An online campaign to increase awareness of Prinocate and the competition.
  • Facebook posts to drive traffic to the microsite.
  • Print advertising to create brand awareness and promote the competition.
  • Targeted mailing via our Vetfile database to send out a Happy Place calendar to the shortlisted entrants.

Results:
The campaign resulted in increased awareness of the brand and generated high levels of engagement.

Brand services team

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