Market research – Veterinary Nurse Dermatology Group
Market research allows a company to discover the target market, and get opinions and other feedback from consumers about their interest in their product or service. Through our veterinary website – vettimes.co.uk, the go-to website for veterinary professionals – we can promote your survey and incentivise it via Facebook. We have seen this drive excellent entries within days, generating high-quality results.
The Veterinary Nurse Dermatology Group was keen to find out how many nurses were running dermatology nurse clinics in practice and approached us to work with them to gather this information from our audience.
The strategy was to promote the client’s online survey on vettimes.co.uk to collect data. Social media posts were also recommended as part of this campaign to drive further traffic to the survey.
The data was shared with the client at the end of the campaign.
This resulted in driving excellent entries (340) and generating quality results for the client.
We were looking to put together a survey to try to gather as much information on a subject as possible to reach as many people as possible. Vet Times was really helpful in building the survey from our rough design, allowing us to test and amend it before hosting it on vettimes.co.uk. Vet Times also helped our publicity by publishing it on the Vet Times Facebook account and in total we had more than 340 entries, which exceeded our expectations; the way the data is presented is also extremely easy to view and interpret, and we would definitely use Vet Times again.