Measure what matters most
Unless you’ve got a way to properly measure your marketing campaign, you could be throwing good money after bad, falling way short of engaging with your target audience.
One of the keys, of course, is ensuring you know who your audience is. Who are you aiming your campaign at? And how will you know if you’ve been successful?
Analysing and measuring is something Google is extremely good at – and we stumbled across this article at the Think with Google website.
It covers “the four tenets of measurement-focused marketing” and links through a full PDF guide explaining how to use them to improve campaign success