Market research among veterinary professionals Specialist in veterinary market research conducts a wide range of ad hoc, confidential, veterinary market research – employing a variety of approaches, amongst a range of target groups at a choice of costs. The Vetfile database is key to directing the questions to the right individuals and 25 years’ market research experience ensures they are phrased and analysed most effectively.

Investing in market research with allows you to reduce your risk and improve your sales through a better understanding of your market.

Targeted approach for a range of budgets

The Vetfile database allows accurate targeting of veterinary surgeons (based on species interest, job, age, type of practice, specialism etc); veterinary nurses; practice managers; receptionists and veterinary students. can provide qualitative research (focus groups or depth interviews) and/or quantitative surveys (postal, online, telephone or face-to-face).

Expertise and experience

The team at is led by Christine Ward.  She has 30 years’ experience of market research in the animal health market and is a Certified Member of the Market Research Society. She is well placed to advise on which approach would work best and what can be achieved within a particular budget.’s specialist expertise has grown from providing an extensive range of projects, such as:

  • New product development
  • Communication effectiveness
  • Advertising pre-testing
  • Market exploration
  • Post-launch assessment
  • Corporate re-branding
  • Product awareness
  • Market optimisation
  • Brand and behaviour tracking
  • Salesforce effectiveness

And on a wide diversity of subjects:

  • Anaesthesia
  • Anthelmintics
  • Antibiotics
  • Cardiology
  • Dermatology
  • Diagnostics
  • Ectoparasiticides
  • Immunology
  • Animal behaviour
  • Career planning
  • CPD/training
  • Food
  • Insurance
  • Mental health
  • Referral services
  • Sponsorship
  • First steps to obtaining your own market research?

To find out more or request a quote contact Christine Ward [email protected]